Know what you actually keep.

Free tools that turn your seller reports into plain-English answers - what you made, what the platform took, and what to do next. Built by a 15-year FP&A lead, and your numbers never come to us - there's nothing to send us in the first place.

  • Am I actually profitable - after every fee and cost?
  • Where is my cash going, and when will it run out?
  • Which products and channels truly make money?
  • How much inventory should I actually buy?

About Aida

Finance expertise, made understandable through AI.

I started Margins & Me after seeing the same thing again and again: brilliant founders held back by financial fog. My goal is simple - help you understand your business, trust your numbers, and use AI to make better decisions.

15+

Years of FP&A experience

Financial planning and analysis - the discipline that turns raw data into real decisions.

3

Free tools live

The Money Map, the Inventory Map, and the Shopify Fee Calculator.

Questions, feedback, or collaborations.

Have a question about your numbers, an idea for a tool or map, or a collaboration in mind? Send a note - I read every message.

I read every message.